Quintessence

For Quintessence, Grupo INSUR’s contemporary apartment development in Altos de los Monteros (Marbella), we worked as their real estate marketing agency on a fully integrated 360º project: we defined the sales strategy, carried out market and competitor research, created the brand identity and all commercial materials, developed a private agents’ area to centralise floorplans, prices and documentation, and launched digital marketing campaigns (SEO, Google Ads and social media) to attract international buyers. The result: a scheme clearly differentiated in a saturated market, with a well-informed agent network and a constant flow of qualified leads.